Lloyds Bank Best Food and Drink Tourism Attraction Award

Sponsored by Lloyds Bank

This category recognises the fact that food and drink now play a key role in enhancing visitor experience and attracting greater footfall.
It seeks to celebrate those who have evolved into something of a ‘destination attraction’ on the strength of their food and drink offering.

Judges will be looking to see that organisations:

  • Deliver a consistently impressive food and drink provision and pay attention to local sourcing
  • Have developed a deliberate strategy around enhancing their onsite offering through food and drink, and have a vision for how this may grow in the future
  • Have seen revenue and/or footfall increase as a result of their menu and service