Our Categories

The award recognises an individual who has made an outstanding contribution to the Tourism industry in Norfolk. The judges will be looking for someone who is an expert in their sector, has a proven track record, inspires colleagues, educates the young and sets standards others aim to emulate. This is a non-entry category.

Best Independent Hotel | sponsored by Larking Gowen

Judges will be looking for owners/managers commitment to excellence including investment to improve facilities and customer care standard
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Best Broads Holiday Experience | sponsored by Broads Tourism

This award is open to businesses that offer a holiday experience on the Broads either beside the river / waters edge, afloat or within the Broads area
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Best Food and Drink Tourism attraction | sponsored by Norwich Print Solutions

This category recognises the fact that food and drink now play a key role in enhancing visitor experience and attracting greater footfall.
It seeks to celebrate those who have evolved into something of a ‘destination attraction’ on the strength of their food and drink offering.

Judges will be looking to see that organisations

• Deliver a consistently impressive food and drink provision and pay attention to local sourcing
• Have developed a deliberate strategy around enhancing their onsite offering through food and drink (and have a vision for how this may grow in the future)
•  Have seen revenue and / or footfall increases as a result of their menu and service

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Best Self catering establishment | sponsored by Norfolk County Cottages

Entrants will be required to demonstrate that they offer a warm welcome to guests, that all relevant information regarding the property and the area is provided on arrival and that responsible tourism has been considered
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 Customer care | sponsored by Camplings Linen Services

Judges will be looking for one example of how customer delight has been delivered by an individual within the organisation and how this action reflects the customer satisfaction values of the business.
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Business Impact | sponsored by Hansells Solicitors

The judges will place an emphasis on organisations that can demonstrate how they are making a major contribution to the local economy by attracting visitors to events, conferences, business trips, exhibitions or other activities.
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Best Bed and Breakfast | sponsored by Lloyds TSB

Commitment to customer care should be paramount with judges particularly looking for clear evidence that service standards are of the highest quality, with customer satisfaction feedback being sought and visibly acted upon.
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Best Visitor Attraction | sponsored by Norfolk Tourist Attractions Association

This award covers all visitor attractions, including those offering pre-booked tickets, museums, interpretation centres, theme parks, historic houses and castles, zoos etc.

Awards will be made to attractions in the 50,000 and under (annual visitors) and 50,000 and over categories
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Young Tourism Talent | sponsored by the National Trust

This new category seeks to discover an individual who deserves recognition for their commitment to, or inspiration in, the tourism sector. Aged 30 years or under, the selected winner in this category will stand out for some or all of the following:

• A clear and consistently high level of customer service
• Having placed a significant emphasis on their own personal and professional development in the tourism industry
• Their passion and dedication for continually helping a tourism business / organisation to evolve and improve
• Genuine understanding of the challenges faced, and opportunities provided, for those businesses within the tourism community.

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Event of the Year | sponsored by Newsmakers PR

An exciting addition to the EDP Tourism Awards this year, the category will recognise the variety of events and festivals that take place around the county.

Judges will be encouraging entries from agricultural shows, arts festivals, air shows, concerts and community events.
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Best Marketing Initiative | sponsored by Take one media

This category is new to the 2012 Tourism Awards and offers an opportunity for businesses, attractions and organisations to gain recognition for their efforts in adopting a proactive approach to marketing – be that through print, online, outdoor, press activity or a mix of all these.

Judges will be looking to see that businesses have

•  researched and thought through the various marketing platforms that they are using
•  can evidence that a significant impact has been achieved from their marketing campaign or activity, be it through footfall, profile or profitability
•  ensured that their marketing activities are communicated internally and adopted within the business
• taken advantage of the marketing opportunities presented by the Diamond Jubilee and the London Olympics
• can evidence that their marketing activities fit strategically within the overall company business plan and within its brand values

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Youth Development Award | sponsored by Inspired Youth

Inspired Youth is all about building links between local schools and employers focussing on the tourism and hospitality sectors.

The Youth Development Award is seeking to celebrate those organisations that have a focus on young people as a part of their business strategy.  We are particularly keen to recognise those companies that encourage young people to join their organisation and then actively look to development them throughout their time with the company.

In particular the judges will be looking for companies that;

• Encourage the recruitment of local young people into their organisation
• Have an active programme that supports and encourages their learning and development
• Have a culture of raising aspirations and expanding horizons of young people
• Actively try to establish links with local schools and colleges to encourage young people into the tourism and hospitality industry
• Are proud to be working with young minds

Enter or nominate now